Brand of Fryslân is responsible for the broad regional marketing of the province of Friesland.
Brand of Fryslân is working on tourism marketing, product development and the hosting of Friesland and the Wadden islands. Besides the fact that the brand of Fryslân is responsible for the marketing of Leeuwarden Cultural Capital it also promotes traffic for business tourism to Friesland. Furthermore, marketing activities for topics like living, work and study are taken care of. Fryslân is profiled as Love Brand, a brand that people assign special and often emotional values to.